One of our most successful
guerilla campaigns. PACE managed a staff
of 30 to 60 who successfully created
a large presence at holiday parades
in Chicago, Los Angeles, Austin and
of course the Macy’s Day Parade
in NYC. The NYC team was faced with
a dilemma, how to distribute 6000 oversized
branded balloons to the crowds lining
the parade route so that the TV coverage
would capture the branding. After buying
time with the police, an army of 60
dressed in bright orange jumpsuits and
bathing caps and carrying 6000 helium
filled balloons marched down the entire
parade route reaching Macy’s as
the "first float of the parade."
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