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Our Events

"Your Weather Today"

2000

 

PACE wakes up America with the premiere of the Weather Channel's new morning program.

PACE creates live scenes inside Vanderbilt Hall at Grand Central Terminal that will be the landscape scene for premiere of the Weather Channels morning show. PACE constructed and casted vignettes of a gentleman on a treadmill watching a big screen TV, a mom making lunches, and a couple in bed. AOP provided a promotional staff of 30 samplers that canvassed Grand Central. In addition, PACE utilized an inventory of Coffee Rocket Packs to distribute free coffee to support the scenes. The sampling took place at Penn Station, Grand Central and Times Square.


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