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Free Tolls for Commuters

11/1999

 

PACE puts out a 200 person team to give commuters a free ride into New York CIty.

PACE manages to pull together a team of 200 on only three days notice to promote CarOrder.com. PACE's teams are at the subways, bridges and tunnels reaching commuters with a free newspaper (Post distributes) and Metro card. PACE's team rides in towncars and continually pays for the next 40 cars' tolls. A surprised motorist call into WPLJ, a major radio station, and mention that they just had their toll paid for. Program incorporates sampling, stunts and strategic signage.


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