Saturn Takes Over MLB game

AOP manages brand program to bring 20,000 Saturn owners to Shea Stadium.

AOP managed and produced a direct mail campaign to Saturn owners, offering free baseball tickets and pre-game festivities. AOP managed all printing, database management, retail distribution and on-site festivities for 20,000 Saturn owners and friends. AOP was on-site at 11 retailers for 2 weeks for the ticket distribution. AOP secured product sponsorship for a pre-game breakfast for 5000 Saturn owners that was a true experiential program for Saturn.