Pontiac Pass-it-On

PACE is behind the scenes of this national "reality" marketing program.


Free Tolls for Commuters

PACE puts out a 200 person team to give commuters a free ride into New York CIty.


Pontiac Vibe Mobile Tour

PACE's team promotes the Pontiac Vibe at the Warped Tour.



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Pontiac Pass-it-On

2001

 

PACE is behind the scenes of this national "reality" marketing program.

Initially considered a marketing program, this 2 month long effort resulted in footage used for reality-based advertisements for the Pontiac Grand Am and the Pontiac Grand Prix. AOP was the focal point between four teams made up of 2 advertising agencies and a production company. AOPs role included site scouting, on-site management, providing up to 60 extras for shooting and distributing over $100,000 in petty cash. AOP maintained expense logs and chronicled daily events to document program for GMs auditing team.


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