"Fruit on the Loose"

The Snapple Fruit travel up both coasts on this Sampling and Experiential Tour.


Pontiac Vibe Mobile Tour

PACE's team promotes the Pontiac Vibe at the Warped Tour.


Iclips.com's "Bob Ross"

PACE paints a different picture of this famous character.



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Pontiac Pass-it-On

2001

 

PACE is behind the scenes of this national "reality" marketing program.

Initially considered a marketing program, this 2 month long effort resulted in footage used for reality-based advertisements for the Pontiac Grand Am and the Pontiac Grand Prix. AOP was the focal point between four teams made up of 2 advertising agencies and a production company. AOPs role included site scouting, on-site management, providing up to 60 extras for shooting and distributing over $100,000 in petty cash. AOP maintained expense logs and chronicled daily events to document program for GMs auditing team.


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