Initially considered a marketing program, this 2 month long effort resulted in footage used for reality-based advertisements for the Pontiac Grand Am and the Pontiac Grand Prix. AOP was the focal point between four teams made up of 2 advertising agencies and a production company. AOPs role included site scouting, on-site management, providing up to 60 extras for shooting and distributing over $100,000 in petty cash. AOP maintained expense logs and chronicled daily events to document program for GMs auditing team. |
