Dealtime
PACE successfully executes
a huge undertaking in New York City
and in San Francisco. PACE develops
with Eisnor Interactive, an integrated
program to introduce Dealtime.com, a
comparison shopping Internet site. PACE
researches and negotiates with double
decker bus company and its media company
so that New York City enjoys a free
Dealtime.com branded shuttle system
for shoppers. PACE puts branding teams
at strategic shopping stops to support
the shuttle program with sampling efforts
and sandwich boards.
PACE researches and secures
a store front across the street from
Bloomindales. The storefront houses
a video wall and acts as PACE's team's
headquarters. A staff of 50, that some
days reaches well over a hundred, heads
out each day to man the above mentioned
double decker buses and to conduct sampling
and other stunts. PACE also negotiates
booth spaces at Holiday Festivals throughout
the city. PACE's teams man the holiday
booths and the storefront interactive
computers. Random acts of kindness including
purchasing tickets for 400 movie goers
all add to this multifaceted month long
promotion. DealTime.com moves to the
number one position among shopping comparison
sites during this all important holiday
season.
Weather
Channel
PACE creates live scenes
inside Vanderbilt Hall at Grand Central
Terminal that will be the landscape
scene for premiere of the Weather Channel’s
morning show. PACE constructed and casted
vignettes of a gentleman on a treadmill
watching a big screen TV, a mom making
lunches, and a couple in bed for their
marketing agency client. PACE provided
a promotional staff of 30 samplers that
canvassed Grand Central. In addition,
PACE utilized an inventory of Coffee
Rocket Packs to distribute free coffee
to support the scenes. The sampling
took place at Penn Station, Grand Central
and Times Square.
PACE's teams improvise
the scripted morning show that leads
to an interesting shot of the Weather
Channel broadcasting live from a bed
situated right smack in the middle of
one of the country's busiest streets.
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